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Consumption

What's Happening? - Change
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Halcyon Impacts 5 December 2016

In Mind Set!, futurist John Naisbitt (author of Megatrends), advocates 11 mindsets, the first of which seems to give the lie to the hoary, ancient aphorism (pace Heraclitus), trotted out by the unthinking on a regular basis, that "change is the only constant".

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Mindset 1. While many things remain change, most things remain constant

Key ideas:

  • Home, family and work are - for many - great constants.

On Perfume

Customer
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Luca Turin was in Zurich in late 2016 and a journalist asked him what he thought was a reasonable price for a perfume. He replied that the price of a dinner for two with a decent bottle of wine in a decent restaurant was about the upper limit, say $120 or so for 100 ml of Eau de Parfum (EdP) or a half ounce of proper extrait. While To natural materials are going up in price because there is more demand, Turin points out that formula cost in all but a handful of fragrances is less than 10% of sales price.

Impact of change in business

Customer
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"The 20th Century was about dozens of markets of millions of consumers. The 21st Century is about millions of markets of dozens of consumers" - Joe Kraus, dotcom pioneer

Peter Day argues convincingly that during the past 25 years, the world of manufacture and trade has been turned upside down. We've gone from mass production for mass markets to a world of customised trading for individuals.

This has largely been caused by the internet, which, Day believes, is revolutionising the world in a way that's as profound as that caused by the advent of printing 500 years ago.

As mass-customisation guru Joe Pine, put it, "consumers don't want choice, they just want exactly what they want".

Quote 2267

Customer

We spend money we don't have on things we don't need to impress people we don't care about - Tim Jackson, #TEDGlobal 2010

Quote 2265

Customer

Do not trouble yourself much to get new things, whether clothes or friends. Sell your clothes and keep your thoughts - Henry David Thoreau

Imagining a "circular economy"

Customer

"Cradle-to-cradle" organisations claim to be able to dramatically lower their environmental impact and increase their "eco-effectiveness".  This forms part of a wider drive towards a "circular economy", which imagines ways to re-think and re-design the way we make stuff and re-design the way our economy works - designing products that can be 'made to be made again' and powered by renewable energy.