Please see below selected pre-2016 intelligence about reputation. This is a synthesis of major recent developments at competitors, business schools, thinktanks, media, commentators, and other key influencers in our external environment. New content is in bold.
- Reputation Institute released its US CSR RepTrak, which highlights the companies that have the best reputations for corporate social responsibility (CSR) among the US public. The top 10 CSR companies in the US in 2015 were: 1. Amazon.com; 2. LEGO Group; 3. Levi Strauss & Co.; 4. BMW ; 5. Schneider Electric; 6. Sanofi; 7. Snap-on; 8. Panera Bread; Shire Ltd and 10. Harley-Davidson.
- Woolworths emerged with the best reputation among South Africa’s largest companies in 2015. According to the 2015 RepTrak Pulse reputation survey, which ranks the largest listed companies by revenue and familiarity and which was conducted by Reputation House, a representative of the internationally based Reputation Institute, Woolworths’ scored 71.2 points out of a possible 100. Pick n Pay and Shoprite scored 70.8 and 69.0 respectively, coming in second and third, while MTN and Mr Price rounded out the top five companies.
- BMW Group surpassed LEGO Group, Sony and Samsung to take the top spot in Reputation Institute's 2015 Europe RepTrak(r) 100, the largest annual survey of European public opinion on the world's most visible companies. The Europe RepTrak(r) 100 is based on more than 15,000 interviews with the general public across Europe's five largest markets: the United Kingdom, Germany, France, Italy, and Spain. The survey measures the public's perception of companies based on seven dimensions: innovation, leadership, governance, citizenship, workplace, performance, and products/services.
- According to the Reputation Institute, the country with the best reputation this year is Canada, reclaiming its number one position after trailing behind Switzerland last year. Scandinavian countries dominate the remainder of the top 10. The Country Rep Trak(r) study quantifies the positive attributes directly correlated to reputation that survey respondents ascribed to the countries included in the survey. The attributes include the desire to visit, live, work and study in a country, go to an event in that country, and invest and buy products in that country.
- Source's UK client perception study asked '‘indirect clients' (for which read: prospects) their opinions of the consulting firms they’ve seen working within their organisations. he opinions of indirect clients matter because these people are potential future buyers of consulting - a pool of prospective clients to which consulting firms have relatively easy access, since they’re already working within their organisation. Well over half (58%) of indirect clients of the Big Four described quality as ‘average’, while only around a third (36%) thought the firms offer high quality capability.
- Amazon secured the top spot in Reputation Institute’s 2015 US RepTrak® 100, America’s largest annual survey of corporate reputations. Although Amazon ranked first for the second year in a row, its score has steadily improved over the last four years. Of the top three companies, Kellogg’s demonstrates the most notable improvement in its corporate reputation this year with a four point increase and a jump to 2nd place from 10th place last year.
- Reputation Institute, a US firm measuring the corporate reputation of companies across seven dimensions, revealed the results of its latest The Global RepTrak® 100 study covering 15 countries. The BMW Group, followed by Google, Daimler, Rolex, LEGO, The Walt Disney Company, Canon, Apple, Sony and Intel were named as those with the highest corporate reputation across such dimensions, as: products and services, innovation, workplace, governance, citizenship, leadership and performance.
- KPMG was among the 100 Best Companies to Work For in the US in FORTUNE Magazine's annual list, advancing 17 spots to No. 63 and having the highest ranking of the Big 4. PwC is ranked #74, appearing on the list for the 11th consecutive year. EY is ranked #79 and Deloitte #97.
- Social Media Today argued that one of the most important aspects of business today is reputation. Since the world is becoming so socially connected, word of mouth and consumer reviews can dictate whether a business is successful or not. Reputation management is more about prevention than it is about reacting to one or two upset customers. It is also important to recognise that one needs to develop and manage your online reputation even if a company does not sell anything online.