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There is a growing trend towards self-tracking and the rise of the "quantified self", suddenly made easier by the ubiquity of embedded sensors.
However, Evgeny Morozov warned during a fascinating recent address that those of us who would refuse to self-track when the majority of people do self-track may be treated with suspicion. The assumption would not be that you refuse to self-track because you want to exercise autonomy or you fear about your privacy, but rather because you are not walking enough or you are not a safe driver or you eat too much fat.