People increasingly appear to feel an explicit need for "authenticity" in their work and in the rest of their lives.
Many people are seeking "authentic transformation" and would like to be able to communicate with others and solve problems in an authentic way.
Authenticity is also becoming an important issue in business. Authentic leadership involves business people beginning to look for perennial spiritual truths as the source for a new, deeper, and higher perspective from which to engage in the global marketplace.
Yet this need for being authentic is not so new. For example, "L'Existentialisme est un Humanisme" by Jean-Paul Sartre, with its stress on authenticity, dates from 1946. Today though, the idea seems to be gathering pace, with for example a fast-growing emphasis on the principles of authentic education.
