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Can we imagine how we might all become just slightly happier, rather than trying to solve the insoluble - i.e. the perennial problem of human happiness and fulfilment?
Becoming happier is a subject that has occupied some of history's greatest thinkers, but how do we sort the good ideas from the bad? Are there any hard and fast rules when it comes to happiness, and should we trust anyone who claims to know the secret?
Over the last five years journalist Oliver Burkeman travelled to some of the strangest corners of the 'happiness industry' in an attempt to find out; in early 2011 he recounted his findings to an RSA audience.
From stress, procrastination and insomnia, to laughter, creativity and wealth, Burkeman suggested how we might imagine achieving a more realistic goal - i.e. becoming slightly happier.