Luca Turin was in Zurich in late 2016 and a journalist asked him what he thought was a reasonable price for a perfume. He replied that the price of a dinner for two with a decent bottle of wine in a decent restaurant was about the upper limit, say $120 or so for 100 ml of Eau de Parfum (EdP) or a half ounce of proper extrait. While To natural materials are going up in price because there is more demand, Turin points out that formula cost in all but a handful of fragrances is less than 10% of sales price.
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