Halcyon monitors and analyses key markets, competitors, clients, issues, trends and hot topics. Please contact us to discuss how our insights can help you create value.
Please see below selected recent insights about intelligence. This is a synthesis of major recent developments at competitors, business schools, thinktanks, media, commentators, and other key influencers.
- A sharp move to the consumption of news selected by algorithm on social media and the widespread use of ad-blocking are putting severe pressure on the business models of traditional publishers and new digital outlets, according to the Reuters Institute for the Study of Journalism. The good news for the old media is it is still producing far more of the heavyweight news stories read by the online audience, however users notice the original news brand behind social media content less than half of the time.