..., environmentally-friendly, money-saving improvements led the tester to two contradictory conclusions: (1) that some improvements are so simple and cost-effective that it's dumb not to make the change, yet, at the same time (2) some trendy practices are difficult, expensive, and probably not as good for the environment as a lot of people think.
The 52:52:52 project, launching on this site and on social media in 2025, will help you address 52 issues with 52 responses over 52 weeks.