Linked inTwitterFacebookSubscribe to Halcyon Headlines Feed

Part consultancy, part thinktank, part social enterprise, Halcyon helps you prepare for and respond to personal, organisational and societal change.

Halcyon's forthcoming 52:52:52 campaign on Twitter will help you address 52 issues with 52 responses over 52 weeks.

To be a catalyst is the ambition most appropriate for those who see the world as being in constant change, and who, without thinking that they control it, wish to influence its direction - Theodore Zeldin

Perfume

On Perfume

blog image

Luca Turin was in Zurich in late 2016 and a journalist asked him what he thought was a reasonable price for a perfume. He replied that the price of a dinner for two with a decent bottle of wine in a decent restaurant was about the upper limit, say $120 or so for 100 ml of Eau de Parfum (EdP) or a half ounce of proper extrait. While To natural materials are going up in price because there is more demand, Turin points out that formula cost in all but a handful of fragrances is less than 10% of sales price.