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We actively monitor change covering more than 150 key elements of life.

A Mundane Comedy is Dom Kelleher's new book. Extracts will appear on this site and across social media from late 2021. Please get in touch with any questions or thoughts.

The 52:52:52 project, launching both on this site and on Twitter in late 2021 will help you address 52 issues with 52 responses over 52 weeks.

Consumption

On Perfume

Perfume

 

My fascination with perfume - or scents more generally - probably began in suburban teenagehood. My then girlfriend wore Smitty, and I proudly sported Blue Stratos (which trumped my second choice, Old Spice, and was streets ahead of Brut, "fashionable" at the time).

Fast forward the best part of 30 years and a family trip to the perfume museum in Grasse, where the fragrant air, even in the streets outside, and the fabulous design on show inside hooked me once again.

Next was picking up a copy of The Emperor of Scent and trying to understand the scientific processes behind the olfactory skills of Luca Turin.

In late 2016 came my first attempts at creating perfume myself, taught by the inspiring Sarah McCartney and her kind husband at 4160 Tuesdays.

What's Changing? - Consumption

Consumptiom

 

Please see below selected recent consumption-related change.

 

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July 2021

 

What's Changing? - Change

blog image

 

Please see below selected recent change-related content about change itself.

 

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June 2021

 

May 2021

On what may change - 21 for 21
2021
Halcyon In Kal… 25 March 2021

 

Please see below a range of 2021 outlooks and forecasts, grouped across the following 21 topics.

  • Business, Climate, Conflict, Demographics, Economics, Energy, Food, Freedom, Health, Innovation, Nature, Politics, Purpose, Risk, Space, Sustainability, Technology, Travel, Trust, Values and Work.

There is also a bonus list of additional 2021 forecasts in appendix.

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BUSINESS

What's Changing? - Business

Business

 

The 20th Century was about dozens of markets of millions of consumers. The 21st Century is about millions of markets of dozens of consumers - Joe Kraus, dotcom pioneer

 

Please see below selected recent business-related change.

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On Meat

Beef

Our current meat-heavy system of food production seems to many unsustainable, a waste of resources and a source of pollution in the form of pesticides and hormones as well as methane gas from livestock manure.

Quote 2267

We spend money we don't have on things we don't need to impress people we don't care about - Tim Jackson, #TEDGlobal 2010