A major study examined how people are using the Internet now and how they want to use it in the future.
Peter Day argues convincingly that during the past 25 years, the world of manufacture and trade has been turned upside down. We've gone from mass production for mass markets to a world of customised trading for individuals.
This has largely been caused by the internet, which, Day believes, is revolutionising the world in a way that's as profound as that caused by the advent of printing 500 years ago.
As mass-customisation guru Joe Pine, put it, "consumers don't want choice, they just want exactly what they want".
World Bank data showed that, in developing countries, 30% of those under the age of 25 use the Internet, compared to 23% of those 25 years and older. However, 70% of the under 25-year-olds-a total of 1.9 billion-are not online yet: a huge potential if developing countries can connect schools and increase school enrollment rates.