The 52:52:52 project, launching on this site and on social media in 2025, will help you address 52 issues with 52 responses over 52 weeks.
Behaviour
Imagining choosing to the right thing without being nudged...
"Humans have many more options before them than they currently believe, but what to do with too much information is a great riddle of our time", says Theodore Zeldin.
The concept of nudging has been in vogue recently, with its notions of "choice architecture" and gently pushing people towards pro-social behaviours, including ideas as prosaic as painting a fly onto urinals to help men take better aim! (Persuasive technology and captology cover similar themes.)