Are we beginning to act as if there were a global brain? We ask Google expecting it to know the answers to all our many questions. We assume a global awareness: if something happens in Mumbai, we are certain we'll be able to know about it instantly. We expect this brain to be on, 24/7, feeding our awareness, educating and entertaining us. We currently view it as "our" brain, our collective brain, and that is how we act towards it.