I am not so hot on the topic of authenticity any more...it's just about impossible to apply that term to a company, because a company doesn't have an innerness that can accord with its outerness - David Weinberger, http://www.hyperorg.com/backissues/joho-aug18-09.html#cluetrain
The 52:52:52 project, launching on this site and on social media in 2025, will help you address 52 issues with 52 responses over 52 weeks.