Instead of asking people we've just met what they "do" (usually "for a living"), we should ask them what they care about. What keeps them awake at night. What they would die for. And likewise when others ask us what we "do" we should deflect the question and instead tell them what we really care about. - Dave Pollard, http://howtosavetheworld.ca/2010/05/18/the-hard-part-is-finding-people-…
The 52:52:52 project, launching on this site and on social media in 2025, will help you address 52 issues with 52 responses over 52 weeks.