Linked inTwitter

Halcyon's 52:52:52 campaign on this site and on Twitter will start in late 2020. It will help you address 52 issues with 52 responses over 52 weeks.

Part consultancy, part thinktank, part social enterprise, Halcyon helps you prepare for and respond to personal, organisational and societal change.

A Mundane Comedy is Halcyon's new book. Extracts will appear on this site and on social media during late 2020. Please get in touch with any questions about the book or related Halcyon services.

Halcyon monitors change for more than 150 key elements of life.

What's Changing? - Reputation

Reputation

 

Please see below selected recent reputation-related change.

 

See also:

 

October 2020

  • Employers have a number of issues and challenges to address concerning artificial intelligence (AI) if they are to avoid possibly damaging their company’s reputation. There is a danger that such technology could introduce risks of its own, particularly in terms of company reputation. Even before the coronavirus pandemic, Gartner predicted that the number of automation-related scandals would grow over the course of 2020 as adoption increases and deployments take place in a range of new areas. The problem is that, although AI can be a powerful tool to support decision-making, in cases where AI systems base assumptions on patterns of historical data, there is a danger of bias.
  • A toxic culture creates a variety of risks for a business. From reputational damage brought on by revelations about employee conduct to the corrosive influence of issues around discrimination and employee wellbeing, a poor culture can rapidly sink a brand, particularly in an age when social media amplifies every misstep. Despite this, businesses are failing to read the warning signs. A 2018 survey of 400 US chief executives by Deloitte found that while leaders were focused on the risks of technological disruption and digital transformation, fewer than half (42 per cent) had discussed risks to brand reputation in the previous year and 53 per cent couldn’t even identify what those risks were.

 

September 2020

  • In a 2019 survey, 70% of respondents said they want brands to take a stand on social issues. But the same study found that 53% believe brands only do so to generate good PR. What’s more clear is that in an increasingly polarised political landscape, the neutral ground is narrowing out of existence. Many now see a neutral position on, say, BLM, as itself a political statement. On contentious issues, brands are going to be perceived as holding a position whether they like it or not, warned New Week, Same Humans.

 

July 2019

 

June 2019

 

May 2019

  • Warren Buffet said that a business’s reputation takes 20 years to build but five minutes to ruin. In an age of hyper-connectivity and global suppliers, navigating reputational risk is now a multi-faceted challenge that stretches across all aspects of an organisation, noted Raconteur.
  • The Financial Times noted that, although companies are more likely to recycle when it is profitable - such as with batteries - improving a corporate image with the public is another potent driver of change. Public concerns over plastic waste were piqued after widely watched TV footage showed turtles tangled in bags and seabirds who had died after consuming plastic microbeads.
  • Raconteur also found that a toxic culture creates a variety of risks for a business, including reputational damage brought on by revelations about employee conduct and the corrosive influence of issues around discrimination and employee wellbeing, a poor culture can rapidly sink a brand, particularly in an age when social media amplifies every misstep. Despite this, businesses are failing to read the warning signs. A 2018 survey of 400 US chief executives by Deloitte found that while leaders were focused on the risks of technological disruption and digital transformation, fewer than half (42%) had discussed risks to brand reputation in the previous year and 53% couldn’t even identify what those risks were.

 

Pre 2018 

Timelines
Spaces
Signifiers