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Halcyon's 52:52:52 campaign on this site and on Twitter will start in 2021. It will help you address 52 issues with 52 responses over 52 weeks.

Part consultancy, part thinktank, part social enterprise, Halcyon helps you prepare for and respond to personal, organisational and societal change.

A Mundane Comedy is Halcyon's new book. Extracts will appear on this site and across social media from the beginning of 2021. Please get in touch with any questions about the book or related Halcyon services.

Halcyon monitors change for more than 150 key elements of life.

What's Changing? - Attention



Please see below selected recent attention-related change.


See also:


November 2020


September 2020


July 2020

  • Interruptions have always been a reality of work, noted the Harvard Business Review, as meetings, text or chat messages, emails, and conversations with coworkers endlessly fragment our time and thus our attention. As the Covid-19 global pandemic forced many to work from home, the concurrent management of work/non-work responsibilities added to this already fragmented time. In HBR's survey of 202 working professionals, conducted prior to Covid-19, 40% of the respondents reported experiencing more than 10 interruptions per day, with 15% reporting more than 20 interruptions a day. Research across several other surveys suggest that employees - from IT professionals to health care providers - are interrupted every six to 12 minutes


May 2020

  • Information overload was a term coined in the mid-1960s by Bertram Gross, an American social scientist. In 1970 Alvin Toffler popularised the idea of information overload as part of a set of bleak predictions about eventual human dependence on technology. Information overload can occur in man or machine, wrote another set of academics in a 1977 study, “when the amount of input to a system exceeds its processing capacity”. Then came VHS, home computers, the internet, mobile phones, mobile-phones-with-the-internet – and waves of anxiety that we might be reaching the limits of our capacity. A study in 2011 found that on a typical day Americans were taking in five times as much information as they had done 25 years earlier – and this was before most people had bought smartphones. In 2019 a study by academics in Germany, Ireland and Denmark identified that humans’ attention span is shrinking, probably because of digital intrusion, and was manifesting itself both “online and offline”.


March 2020

  • Technology and devices aren't inherently distracting, according to some behavioural design experts. Distraction comes from internal triggers of discomfort. So, the answer to avoiding distraction may not be a total digital detox, but instead developing healthy ways of identifying and coping with these internal triggers through three main strategies: reimagining the trigger as a sensation of curiosity, reimagining the task itself, and avoiding self-limiting beliefs regarding one's temperament.


January 2020

  • The time people spend on apps, networks, social media and texts does not necessarily make them happier. It can erodes their sense of well-being, increases stress and anxiety, and engenders feelings of loneliness and self-doubt. Distraction provides an escape, especiallyfor those unhappy with their job or relationships. Digital distractions offer a welcome detour from responsibility, problems or difficult tasks. But there are ways to reclaim "ownership" of your mind. In Lifescale, Brian Solis encourages people to incorporate techniques into their daily routine to realign their energy and attention.


December 2019


September 2019

  • There are two powerful, similar, but in fact contradictory feelings: getting attention and paying attention. In the last decade or so, new technology has allowed more and more people to have the powerful feeling of getting attention. For any kind of creative expression that actually involves paying attention - writing, drawing, music - anything - channels of distribution have been democratised, and that's largely a good thing, but many have noticed that the more they go after the powerful feeling of getting attention, the unhappier they are.
  • Many people report living through a "crisis of distraction": plans get sidetracked, friends are ignored, work never seems to get done. In Indistractable, behavioural designer Nir Eyal suggests what life could look like if we followed through on our intention. Eyal reveals the hidden psychology driving us to distraction, and tries to teach us how to make pacts with ourselves to keep our brains on track.


July 2019

  • An author argued that in a world with infinite information and opportunity, we don’t grow by knowing or doing more, we grow by the ability to correctly focus on less. We should therefore consider adopting an "attention diet" - similar to a nutritional diet - by cutting out whole categories of consumption for a period of time, Our bodies (or minds) could thereby adjust, becomes healthier, and then, ideally, after enough time you no longer crave the "old guilty pleasures".


June 2019

  • Such is the volume of information at our disposal today, a common analogy is that it’s like trying to drink from a fire hose. A study suggested that this volume of information is having a profoundly negative impact on our attention span. The researchers wanted to try and find empirical evidence to support the claim that our desire to keep up to date on social media and with our 24/7 news is causing our attention spans to shrink. The researchers examined data from Twitter, Reddit, Wikipedia and Google Trends, together with that from scientific publications, movie ticket sales and 100 years worth of Google Books. The data suggests that we are giving every shorter bursts of attention to each cultural item. This shortening of attention is not driven by social media per se, but rather by the increased production (and consumption) of content. As such, we simply have our mental resources spread thinner and thinner.


April 2019

  • Researchers explored the 'accelerating dynamics of collective attention' on social networks. They established some empirical foundations, including that the accelerating ups and downs of popular content are driven by increasing production and consumption of content, resulting in a more rapid exhaustion of limited attention resources. In the interplay with competition for novelty, this causes growing turnover rates and individual topics receiving shorter intervals of collective attention.The acceleration is present even during Twitter’s relatively short life, where topics now appear to spike and disappear from collective attention faster each year, according to Exponential View.


December 2018

  • Refusing to create a profile on Facebook, Instagram or Twitter. an American professor and author of Deep Work, claimed to be simply mirroring the brutal calculus of the technology revolution. If a tech tool seems more likely to distract him than to help him focus, he refuses to allow it into his life and argues that we should be much more selective about the technologies we adopt in our personal lives, believing that focus is the new IQ in the modern workplace.
  • The ‘attention economy’ is a phrase that’s often used to make sense of what’s going on, argued Aeon: it puts our attention as a limited resource at the centre of the informational ecosystem, with our various alerts and notifications locked in a constant battle to capture it. That’s a helpful narrative in a world of information overload, and one in which our devices and apps are intentionally designed to get us hooked.Moreover, besides our own mental wellbeing, the attention economy offers a way of looking at some important social problems: from the worrying declines in measures of empathy through to the ‘weaponisation’ of social media. The problem, though, is that this narrative assumes a certain kind of attention. An economy, after all, deals with how to allocate resources efficiently in the service of specific objectives (such as maximising profit). Talk of the attention economy relies on the notion of attention-as-resource: our attention is to be applied in the service of some goal, which social media and other ills are bent on diverting us from. Our attention, when we fail to put it to use for our own objectives, becomes a tool to be used and exploited by others. 


October 2018

  • Using any number of apps, one can set up a computer or laptop to chime hourly, noted Quartz. That gentle, pleasing sound can nudge one to take a second and ask oneself, ‘Am I doing the thing I’m supposed to be doing right now?’. The hourly chime hack is not new, but previously it’was recommended as a mindfulness tool that could help one remember to breathe or sit quietly for a few minutes.


September 2018


August 2018

  • When the reading brain skims texts, we don’t have time to grasp complexity, to understand another’s feelings or to perceive beauty. Yet, warns a dyslexia expert, reading enables the development of some of our most important intellectual and affective processes: internalised knowledge, analogical reasoning, and inference; perspective-taking and empathy; critical analysis and the generation of insight. Research now cautions that each of these essential “deep reading” processes may be under threat as we move into digital-based modes of reading.
  • Overflowing inboxes, endlessly topped up by incoming emails. Constant alerts, notifications and text messages on your smartphone and computer. Infinitely scrolling streams of social-media posts. Access to all the music ever recorded, whenever you want it. And a deluge of high-quality television, with new series released every day elsewhere. The bounty of the internet is a marvellous thing, but the ever-expanding array of material can leave you feeling overwhelmed, warned The Economist 1843, constantly interrupted, unable to concentrate or worried that you are missing out or falling behind. No wonder some people are quitting social media, observing “digital sabbaths” when they unplug from the internet for a day, or buying old-fashioned mobile phones in an effort to avoid being swamped.
  • A leading investor argued that while it is fashionable nowadays to talk about personal attention as a commodity or even a currency, it is in fact neither.  Attention can be bought and sold, to some extent, but it cannot be traded to third parties.
  • As we seek to work, just a keystroke or two away we also have access to Google and YouTube, books and blogs, TV shows and movies, music and video games, email and texting, newspapers and magazines, and countless web sites and apps. We're free to indulge our every whim, no matter how trivial, and that's exactly what many of us now do, argued a leading academic.
  • Indeed, a social critic Linda Stone coined the term continuous partial attention to describe the fractured way we now focus.